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Brynwood Partners picks up the brands as part of divestiture.
August 24, 2011
By: TOM BRANNA
Editor
Unilever has reached an agreement to sell the Alberto VO5 brand in the US and Puerto Rico from the Alberto Culver portfolio and the Rave brand globally from the Unilever portfolio to private equity firm Brynwood Partners VI L.P. The deal is subject to approval by the US Department of Justice (DOJ). It is expected to be completed by the end of August. Terms were not disclosed. The divestiture is required by the US DOJ in conjunction with Unilever’s $3.7 billion acquisition of the Alberto ...
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